論 文Papers

CONFERENCE (DOMESTIC)

ショッピングサイトにおける優良顧客の離脱防止施策について

笹谷 奈翁美、坪内 孝太、田代 昭悟、鍜治 伸裕清水 伸幸

2016年度人工知能学会全国大会(第30回), 2016/6

Category:

機械学習 (Machine Learning)

Abstract:
This paper describes our attempts to keep loyal customers coming back to EC site. Using machine-learning techniques, we develop a method for detecting the signs of customers leaving EC service. We evaluate the proposed method not only by using off-line data but also by implementing marketing champagne in actual service. This research is useful for those seeking to better understand EC service.
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ショッピングサイトにおける優良顧客の離脱防止施策について(外部サイト/External Site Link)